Device

Property

Example output

Device

device.isMobile

false

device.isDesktop

true

device.browser

Chrome

device.browserLanguage

en

device.os

OS X

device.viewSize

1862

Location

geo.city

Amsterdam

geo.countryCode

NL

geo.countryName

Netherlands

geo.regionCode

NH

geo.regionName

North Holland

geo.zipCode

1000

geo.timeZone

Europe/Amsterdam

geo.latitude

52.35

geo.longitude

4.9167

geo.hemisphere

northern

geo.currency

USD

Time & Date

time.date

2020-11-13T14:51:00+01:00

time.hour

14

time.minute

51

time.day

13

time.month

11

time.year

2020

time.dayOfWeek

Monday

time.timeOfDay

afternoon

time.timeOfYear

summer

Weather

weather.icon

clear-day, clear-night, rain, snow, sleet, wind, fog, cloudy, partly-cloudy-day, or partly-cloudy-night

Remember: Since the weather API is a 3rd-party API, we only fetch the current local weather if you connect your personalization to a weather audience.

Behavior

behavior.referer

https:// facebook.com

behavior.returningVisitor

true

Parameters

parameters.utm_source

Google

parameters.utm_medium

CPC

parameters.utm_campaign

spring-sale

parameters.utm_content

spring-dresses

parameters.utm_term

red-dress

parameters.xxx

Replace xxx with any query parameter you send through via the URL