Device
| Property | Example output |
|---|---|
| Device | |
| device.isMobile | false |
| device.isDesktop | true |
| device.browser | Chrome |
| device.browserLanguage | en |
| device.os | OS X |
| device.viewSize | 1862 |
| Location | |
| geo.city | Amsterdam |
| geo.countryCode | NL |
| geo.countryName | Netherlands |
| geo.regionCode | NH |
| geo.regionName | North Holland |
| geo.zipCode | 1000 |
| geo.timeZone | Europe/Amsterdam |
| geo.latitude | 52.35 |
| geo.longitude | 4.9167 |
| geo.hemisphere | northern |
| geo.currency | USD |
| Time & Date | |
| time.date | 2020-11-13T14:51:00+01:00 |
| time.hour | 14 |
| time.minute | 51 |
| time.day | 13 |
| time.month | 11 |
| time.year | 2020 |
| time.dayOfWeek | Monday |
| time.timeOfDay | afternoon |
| time.timeOfYear | summer |
| Weather | |
| weather.icon | clear-day, clear-night, rain, snow, sleet, wind, fog, cloudy, partly-cloudy-day, or partly-cloudy-night |
| Remember: Since the weather API is a 3rd-party API, we only fetch the current local weather if you connect your personalization to a weather audience. | |
| Behavior | |
| behavior.referer | https:// facebook.com |
| behavior.returningVisitor | true |
| Parameters | |
| parameters.utm_source | |
| parameters.utm_medium | CPC |
| parameters.utm_campaign | spring-sale |
| parameters.utm_content | spring-dresses |
| parameters.utm_term | red-dress |
| parameters.xxx | Replace xxx with any query parameter you send through via the URL |